Geeks in Niagara Falls aren’t usually mentioned in the same breath as “startup,” but these geeks are worthy: they invented a way to convert plastic into oil. With their nasal voices and use of colloquials like “that’s what they pay the big bucks for,” the guys at JBI were compelling. The story used simple ambient sounds — mostly hissing machines — and everyday characters — executives — but there was a real sense of place to the piece. It felt like a small plant in a small town. The story was also surprising: an executive revealed that finding clients has been difficult because green energy has developed a stigma, and the host started the piece with a stunning stat: only seven percent of plastic is recycled each year.
Here’s the story from Daniel Robison for NPR